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Our Story

The Sound and the sand. Marshes and estuaries. Seabirds and seasons…

No place I’d rather be.

As a kid growing up in Madison on the beautiful Connecticut Shoreline, I wanted to travel and live in other places. I went to Pennsylvania for college, studied abroad in Italy, and started a career in Boston. Yet the circle of life and the lure of the coast pulled me back to my hometown where my husband and I are raising our young family.

Surrounded by friends and community with access to local beaches and parks like The Surf Club and Hammonasset, the Connecticut coast is bliss for families.

This love for all things Shoreline led me to create the Mad Coastal lifestyle brand, which expands to coastal communities everywhere. I hope to inspire that feeling of the shore wherever you are.

Shell we coast?

XO Jessica

Mad Coastal founder & SEA-EO